I launched the Fatbuster™ in 1999. I started marketing Fatbuster™ on a very small scale, by placing my first advert in a local community newspaper, that cost me R50 and which I struggled to rake up. The response was very good. To make the product more obtainable, I offered my clients a home delivery service. I would go to parking lots and place flyers on vehicles. I slowly started advertising in other areas.